Uroš Mandić · Serbia

A little about me

A technical mind.
A marketing perspective.

I’m Uroš, a performance marketing and SEO specialist based in Serbia, working with international clients across the US, Canada, and Europe.

I studied Information Technology at Singidunum University and moved toward digital marketing because it brings technology, creativity, and business together—with results you can measure.

My work connects advertising, search visibility, analytics, conversion tracking, and web optimization. A technical background helps me understand how the implementation fits together and where data quality makes a difference.

I use AI-assisted workflows to support research, production, quality checks, and efficiency. The focus stays on clear decisions, dependable measurement, and outcomes that matter to the business.

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01The journey

Experience, in context.

November 2025 – Present

Independent

Freelance Digital Marketing Specialist

Delivers digital marketing for local businesses and international clients, combining paid media, SEO, analytics, conversion tracking, website optimization, content, and AI-assisted workflows.

Performance Marketing & PPC

Plans and optimizes Google Search, YouTube, and Meta campaigns, including Search Ads for Auralia Skin Lab and YouTube Ads for Dusty Dog Grooming.

SEO, Local SEO & AI Search

Implements technical and local SEO, Schema.org, Google Business Profile optimization, and GEO/AEO.

Analytics & Conversion Tracking

Implements GA4, GTM, Google Search Console, events, conversion imports, audiences, and reporting, including measurement foundations for Auralia and Yoga Hrvatska.

CRO & Web Optimization

Builds and optimizes websites across Wix, Squarespace, WordPress, Webflow, Framer, and Shopify. Experience includes a 20-page donation site and six CLS/mobile optimization projects.

Content, Social & Creative

Creates SEO and blog content, social and video assets, and ongoing Facebook page activity using Canva, Figma, CapCut, and AI-assisted workflows.

July 2026 – September 2026

ZenoX Media

Google Ads Trainee

Supported eCommerce advertising operations across Google Ads, Merchant Center, product feeds, analytics, and conversion-tracking workflows in an agency environment.

Campaign operations

Supported Search, Shopping, Performance Max, Display, and YouTube workflows, including campaign setup, ad groups, sitelinks, and budget pacing using agency SOPs.

Merchant Center & feeds

Worked with Merchant Center, Simprosys, DataFeedWatch, LabelUp, and CSS workflows, supporting feed troubleshooting, segmentation, onboarding, and domain changes.

Tracking, QA & reporting

Supported GA4 setup checks and tracking workflows with TrackBee and WeTracked. Performed daily and weekly account checks, search-term and budget reviews, campaign health monitoring, and weekly reporting.

June 2025 – August 2025

Svea Finance

Data Analyst Intern

Supported financial and operational reporting through data validation, analysis, and structured insights for operational decision-making.

Data analysis & reporting

Used Excel and SQL-based workflows to analyze datasets, validate records, identify reporting inconsistencies, and support recurring KPI reporting.

Business intelligence

Worked with Tableau and spreadsheet dashboards to communicate trends and improve clarity around operational performance.

02Capabilities & tools

From the first search to the next step.

Performance marketing

Campaign planning, optimization, and advertising platform experience.

Google Search Ads
Google Shopping
Performance Max
Display
YouTube Ads
Meta Ads
LinkedIn Ads
TikTok
Pinterest
Reddit

SEO & visibility

Technical foundations, local discovery, content, and AI-assisted search.

Technical SEO
Local SEO
Keyword mapping
Content clusters
Google Business Profile
Schema.org
AEO & GEO
AI search visibility
SEMrush
Ahrefs
Screaming Frog

Analytics & tracking

Measurement implementation, data quality, and useful reporting.

GA4
Google Tag Manager
Google Search Console
Conversion tracking
Event tracking
Conversion imports
Custom audiences
Looker Studio
Reporting & measurement QA
Excel
Google Sheets
SQL
Tableau

Web & conversion optimization

Websites and landing pages that support the customer journey.

CRO
Landing-page optimization
Mobile optimization
CLS optimization
WordPress
Wix
Squarespace
Webflow
Framer
Shopify

Marketing technology & creative

Platform experience across eCommerce, automation, content, and creative production.

Google Merchant Center
Simprosys
DataFeedWatch
LabelUp
TrackBee
WeTracked
HubSpot
Mailchimp
MailerLite
GetResponse
Canva
Figma
CapCut

AI-assisted workflows

Research, production, quality checks, and development experiments.

ChatGPT
Claude AI
Cursor
Lovable
Bolt
Kling AI

03 Education

Bachelor of Science in Information Technology

Singidunum University
Belgrade, Serbia

2021–2025

Languages

Serbian: Native
English: C1
Russian: A2
Bahasa Melayu: A1

04Always learning

Selected professional development.

Google Analytics 4Google

Search Engine OptimizationHubSpot Academy

HubSpot Marketing SoftwareHubSpot Academy

Marketing Analytics Mastery: From Strategy to ApplicationUdemy

The Ultimate Digital Marketing Course: 11 Courses in 1Udemy

Complete Google Ads Course | Hands on Google Ads & PPCUdemy

The Ultimate SEO Training + SEO for WordPress WebsitesUdemy

Become a Marketing Automation Expert: Beginner to AI ProUdemy

Fix Bland AI Content: Create Your AI Neuromarketing SystemUdemy

A good place to start

Need someone who can connect traffic, tracking, and conversion?

Let’s talk View my work