Work & explorations
Search, campaigns, and measurement, brought together.
A closer look at the thinking and work behind the results.
01Client work & case studies
01 AI-enabled trucking SaaS
Connecting customer research, product messaging, SEO planning, and App Store creative for a U.S. trucking startup.
Product marketing · Growth strategy · SEO · ASO
3 customer personas · 15 SEO page briefs · 7 App Store visuals
02 Local pet care
Connecting local search, a faster website, and paid video to help a grooming business get found.
Local SEO · Website optimization · Google Business Profile
33 → 459 Google Business Profile interactions
03 Beauty & medical aesthetics
Pairing paid search with dependable conversion tracking for a Vancouver aesthetics business.
Google Search Ads · Campaign optimization · Conversion tracking
34 tracked conversions from Google Ads
04 Yoga & wellness
Bringing international SEO, paid search, and measurement into one conversion journey.
International SEO · Google Search Ads · Landing-page optimization
Integrated search and tracking across EU, UK & US markets
02Space to explore
Practice projects exploring web design, CMS, analytics dashboards, and AI-assisted development.
12 experiments shown
A messaging-product landing page exploring a bold color system, conversational imagery, and feature-led sections.
Webflow · Practice project
A remote-team product concept with an early-access layout, feature storytelling, and a supporting blog.
Webflow · Practice project
A beauty-service concept pairing a soft palette and expressive serif type with services, galleries, and pricing.
Framer · Practice project
A food-service website study using warm colors, a split hero, and dedicated menu and service pages.
Wix · Practice project
An AI-assisted educational interface exploring planet cards, individual detail pages, and a space-themed visual system.
Lovable · Practice project
A resource-led landing page exploring a clear guide-access call to action and a structured business-roadmap section.
Wix · Practice project
A CMS website study with a paginated blog, reusable article layouts, and linked author content.
Webflow · Practice project
An HR reporting practice dashboard organizing employee training costs, department comparisons, and workforce breakdowns.
Looker Studio · Practice project
An analytics practice dashboard with sales and profit scorecards, product and country filters, and date-range controls.
Looker Studio · Practice project
An accommodation website study with a city-led hero, room information, local amenities, and a contact section.
Webflow · Practice project
An AI-assisted nail studio website exploring service and pricing sections, a visual gallery, and booking calls to action.
Bolt · Practice project
An AI-assisted storefront study exploring a watch catalogue, product cards, and a dark palette with gold accents.
Lovable · Practice project
A good place to start