Client case study · Beauty & medical aesthetics
Auralia Skin Lab.
Pairing paid search with dependable conversion tracking for a Vancouver aesthetics business.
01 The context
A clearer path from
discovery to action.
Auralia Skin Lab operates in beauty and medical aesthetics in Vancouver, Canada. The project connected Google Search acquisition with conversion tracking and reporting.
The challenge
Bring in qualified search traffic and establish a clear way to measure the actions that followed it.
My role
Managed Google Search Ads and conversion tracking, optimized campaigns, and implemented GA4 reports and Explorations for acquisition analysis.
02 The approach
Connecting the right pieces.
Strategy
- Connect paid-search activity to conversion tracking so campaign evaluation could include actions beyond the click.
- Use GA4 reporting and Explorations to examine acquisition and support campaign optimization.
Implementation
- Managed and optimized Google Search Ads campaigns.
- Implemented conversion tracking and measurement foundations, including form tracking.
- Built GA4 reports and Explorations to support acquisition analysis and ongoing reporting.
Google Ads · GA4 · GA4 Explorations · Conversion tracking
03 The results
What the work made possible.
8,800+
Google Ads impressions
Auralia Skin Lab
375+
Qualified clicks
Auralia Skin Lab
34
Tracked conversions
Auralia Skin Lab
~4.25%
Click-through rate
Auralia Skin Lab
~CA$53
Cost per conversion
Auralia Skin Lab
Reported project metrics. Channel measures are shown separately and are not combined into a single campaign total.
What this meant for the business
The campaigns generated qualified traffic and 34 tracked conversions. Reporting connected acquisition with measured actions, giving campaign decisions a clearer basis than impressions or clicks alone.